WHAT IS THE BLUE CAMPAIGN?

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The Blue campaign was founded in 2014 by wildlife film maker Fergus Beeley, in response to dramatic biodiversity and biomass declines in the UK. Easy and effective, the only requirement is to allow a patch of land to grow and see what plants and creatures return.

As with all the best ideas it’s amazingly simple and has been taken up across the country. People have been rewilding private gardens, allotments and business yards. An increasing number of councils are also working with the Blue campaign to rewild council land and roadside verges.

Show off what you're doing with a blue heart

Sometimes people worry they might need our permission to use a blue heart - but there is no need! If you are rewilding an area and have permission from the landowner, you’re very welcome to make your own blue heart and put it up. In fact we’d love to see a photo if you have time! We started off making blue hearts ourselves but it became obvious that the only way the campaign could go nationwide was if people made them themselves.

Do you have any blue plastic you could transform? Or perhaps you could visit the local recycling centre and find some wood or other items to transform and paint. In some areas, people have teamed up with friends and neighbours or even got the Design & Technology department of their local school involved.

We're excited to hear from you

Our favourite things are to see photos of your rewilded areas and to help you with any questions you have! We’re always available to offer support so please do get in touch!