The Story

The BLUE campaign was conceived in 2014 in response to a report on the State of Nature published that year, which highlighted the dramatic decline in biodiversity and biomass across the UK.

The campaign was founded by wildlife film maker, Fergus Beeley, who produced award winning films with Sir David Attenborough, including The Life Of Birds .  More information at www.fergusbeeley.com

The campaign promotes the rewilding of our gardens, parks, road verges and school grounds. It suggests that a part of this ground is set aside and left to grow through the summer. 

A blue heart symbol, made out of recycled materials, is staked in the ground over the area being rewilded. This communicates to neighbours and friends that rewilding is in process (and that it is not just the owner or council being lazy!)

A 'pilot' for the campaign was undertaken in the small town of Chipping Sodbury in South Gloucestershire. 

This was supported by the local South West in Bloom group (Sodbury in Bloom) and by the biodiversity team at South Gloucestershire Council.

The pilot was an overwhelming success, achieving support and enthusiasm from the local community.

The campaign subsequently rolled out by word of mouth across the UK, largely because of a busy Facebook community (@bluecampaignhub) which has enabled the message to reach every corner of the United Kingdom.

It now appears that 'not' having a blue heart in part of the garden is resulting in more derision than having one. So, spread the word.

The campaign is now partnered with Keep Britain Tidy and Eco-Schools England, that use the message in the campaign as part of their biodiversity module.



A blue heart stands out better against a green background

It's as simple as that.

We choose to use the colour 'cornflower' blue, as it looks particularly nice against nature's greens.



Make them out of recycled materials

We started off making blue hearts ourselves to distribute locally, but it became obvious that the only way the campaign could go nationwide was if people made them themselves.

Obviously, not everybody can do this, but we ask that maybe you work together with friends, neighbours or your local school.

People have been very creative and up-cycled blue plastics. Others have used recycled wood from their local wood recycling centre and painted them up.

We encourage working with the Design & Technology (DT) departments of your local schools, as they can also become involved with the BLUE campaign, particularly if they are already registered as an Eco-School, with whom we are partnered.



The great thing about the BLUE campaign is that we are all empowered!

It doesn't matter how big or small our gardens are, we can each now do our bit to restore biodiversity across the country.

How often do we read in the newspapers or on social media the depressing news about the state of our wildlife in the UK?

Well, each and every one of us really CAN do something about it.

There are 15 million gardens across the UK. One of those is yours. By rewilding even just a bit of it, you are giving back to nature what it wants and what it needs.

To date, there are over 1,500 acres of gardens in the UK being rewilded under a blue heart symbol and we aim to increase this exponentially, year on year.